Kerala Travel Mart

The Indian tourism industry is booming, thanks to India's ever-growing economy. India is on the top wish list of places to visit for many travelers. With the rise of star hotels, resorts and home stays with world-class facilities, there is no looking back for the tourism industry. The contribution from the World Wide Web cannot be ignored. From travel websites to blogs, India's colors are painted at every corner of the web.

Behind the rosy pictures of strong economic growth, India suffers from corruption and poverty among other problems. More than 25 percent of the Indian population live below the poverty line, i.e., less than 12 rupee a day. The exhilarating growth of the industry, if properly channeled, can be a boon to the poor. Responsible Tourism, while not an unheard term in India, has a long way to go before it can make a tangible impact. The International Centre for Responsible Tourism, or ICRT's, presence and the innovative Green Circuit concept have contributed to the emergence of many responsible practices. Here are some of the best responsible travel promoters in India.

The Blue Yonder: One of the well-known travel operators and a member of the Green Circuit, they cover the width and breadth of the country. They are proud recipients of two honorable mentions at the Condé Nast Traveler World Savers Awards and a First Choice Responsible Tourism Award at the World Travel Market, London. Apart from reducing poverty and promoting the traditional arts and rituals, they discourage migration of the local community to the cities by proving security to some extent through their local sourcing. 'Rustic Rural Rajastan', 'Tribal Trails' and 'Kaleidoscopic Road' are some of their interesting village tours that are appealing to the eyes. If none of the package tours interests you, feel free to ask for a customized tour. They arrange tours in Nepal too.

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