Travel Experts Inc

Barry Libert and Rich Faulk are social media experts. They are two forces within Mzinga, a software company that focuses on social network media, and they have written a book for anyone wanting to replicate the social media forces used by Barack Obama's presidential campaign.

Although the book is marketed to businesses, schools and other non-profit organizations can also benefit from some of the ideas presented in Barack, Inc: Winning Business Lessons of the Obama Campaign.

Main Ideas in Barack, Inc.

In order to get to the useful ideas that Barack, Inc. contains, readers need to be willing to look past a few irksome myths about Barack Obama's road to the White House. One of the more casuistic cliches is that Obama was a "Cinderella candidate [who] could soar out of Illinois obscurity".

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